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Niche Copyworks helps service businesses get found online.
We believe that a dynamic, growing, and informative website is table stakes for businesses that want to win online – regularly adding helpful content for your potential customers is the best way to execute.
We create custom, entertaining, and informative content that’s designed to:
Editor & Writer
Jake King has been writing, editing, and optimizing content for readers and the web for over a decade.
While it wasn’t always about SEO and local businesses, it’s always been about great customer service and quality, in-depth information. Whether working with sophisticated healthcare investors as analyst and editor-in-chief at the healthcare research service PropThink, or consulting with local and national businesses on digital marketing and communications support, Jake loves learning about organizations of all sizes and the people who run them.
From deep medical writing and equity analysis to SEO-focused blog content for local plumbers, Jake’s goal has always been to help clients succeed. At Niche Copyworks, that means helping businesses do more business online.
When he’s not working or spending time with his young family, he’s active in church, running outdoors, or reading (mostly) fiction.
niche (noun): a small section of the market for a particular kind of product or service.
We pronounce it “nitch” – (yes, you can disagree) – and it’s all about targeting and winning your most qualified potential customers.
Niche marketing and niche content is intended to help you find the most qualified potential customers – those who are looking for precisely what you do.
Niche marketing pushes you to get WAY into the weeds, demonstrating that you're absolutely the partner of choice to solve your customers' specific problems (psst, blogging can help)
With a clear focus on your customers' very specific problems, why would they go anywhere else?
While your total addressable market might get smaller with a niche, you become much more attractive to the consumers who are looking for precisely what you do!
Identifying a niche and leaning into it for your marketing helps you find more qualified customers and makes their choice easier.
Why would they go with anyone else?
"We help remote tech employees navigate their finances and equity-based compensation."
"We work with anyone."
"We specialize in the modern farmhouse look for growing young families."
"We build anything."
"We sell environmentally friendly and vegan clothing for outdoor enthusiasts."
"We make clothes of all kinds."
Quit rutsching preacher says sit up straight, six-hour sermon Sundays. Throw the horse over the fence some hay. It’s spritzing now. It’s gonna make down wet looks like.
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